Channel & Customer Marketing Specialist - Trade Marketing Fcia Catene e Network - Haleon Italy
  • Trezzano Rosa
descrizione del lavoro

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
We are looking for a Channel & Customer Marketing Specialist Pharmacies, Chains and Networks who can develop new commercial opportunities within these Ph. Sub-channels.
Key responsibilities
Developing and sustaining long term relationships with pharmacy customers and suppliers
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Managing the Trade Marketing budget
Responsible for client plans development in collaboration with sales team
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected. Meeting clients to set the Trade Marketing Plan and monitoring performances
Coordinating with advertising agencies to ensure that all materials are meeting company and clients standards
Monitoring competition and industry trends to identify opportunities for growth
Stakeholder management across different functions (marketing, sales, supply chain, customer service)
Qualifications and skills
Essential
3-5 years experience in pharmacy environment or trade marketing roles
Experience in working with retailers and wholesalers/distributors
Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)
Experience in Consumers Path of purchase dynamics
Strong analytical skills and comfortable dealing with numerical data
Easily engaging with the customers, peers and building trustful relationship
Effective communication skills (developed listening skills/ ability to explain, train and coach)
Negotiation skills
Category Management guidelines knowledge
Good financial acumen allowing to present business benefits
Details orientation
Understand qualitative research technics and methods
Good storyteller who can show the vision and benefits
Ability to work in fast paced environment
Ability to work with the data
Well organized and disciplined
Proactive in problem solving
Preferred
Young talent who has +3 years of experience working with the pharmacies or in commercial functions
Ideally having sales and/or trade marketing experience
Person who enjoys interacting with the customers and learning from interactions with different people
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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