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Who we are PVJets is a leading company in the private aviation sector, specializing exclusively in private jet charter services for HNWI clients, family offices and international corporations. With more than 10 years of experience and a consolidated reputation within the European Business Aviation Association and the National Business Aviation Association, we manage over 1,000 charter flights per year across more than 80 countries , delivering 24/7 operational excellence and premium service standards. With operational offices in Milan we are currently operating internationally and are looking for an Ads Specialist with strong technical expertise in performance marketing , capable of managing and optimizing paid media campaigns and working closely with our internal marketing team. This role requires a highly analytical and technical profile , focused on data, conversions, and performance. The position is office-based in Milan , working directly with the marketing team and management. The Role The Ads Specialist will be responsible for managing, optimizing and scaling paid media campaigns, with a primary focus on Google Ads and Meta Ads . The role requires a professional capable of analyzing competitors, identifying high-performing keywords, optimizing pay-per-click campaigns, and improving conversion performance across the entire marketing funnel . The candidate will work closely with the Marketing Manager, developers and the internal marketing team to continuously improve campaign results and lead generation performance. Key Responsibilities • Management and optimization of Google Ads campaigns (Search, Performance Max, Display and YouTube) • Management and optimization of Meta Ads campaigns (lead generation, conversion campaigns and retargeting) • Advanced keyword research and search intent analysis to improve campaign performance • Competitor analysis to identify opportunities and optimize bidding strategies • Continuous optimization of PPC campaigns to maximize conversion rate and reduce acquisition cost • Monitoring and improvement of KPIs such as CPL, CPA, CTR, ROAS and conversion rate • Structuring and optimizing acquisition funnels and remarketing strategies • Implementation and monitoring of tracking systems (GA4, Tag Manager, Pixels, Conversion API) • A/B testing of creatives, copy, audiences and landing pages • Collaboration with the internal marketing team to improve landing page performance and campaign results • Preparation of periodic performance reports and data-driven optimization strategies Candidate Profile We are looking for a technical Ads specialist , not a generic marketing profile. The ideal candidate has strong experience in pay-per-click advertising, keyword strategy, conversion optimization and performance analysis . The role requires a professional capable of working directly on campaigns, analyzing data and continuously improving acquisition performance. Requirements • Strong experience managing Google Ads campaigns (Search and Performance Max in particular) • Strong experience managing Meta Ads campaigns • Advanced knowledge of keyword research and PPC optimization strategies • Experience analyzing competitors and search market dynamics • Strong understanding of marketing funnels and lead generation strategies • Experience monitoring KPIs such as CPL, CPA, ROAS, CTR and conversion rate • Experience with tracking tools such as Google Analytics 4, Tag Manager and conversion tracking systems • Strong analytical and data-driven mindset • Ability to work closely with developers and marketing teams • Good command of English Preferred Qualifications • Experience working in performance-driven environments • Experience in lead generation or high-value service industries • Familiarity with CRM and marketing automation tools • Experience improving conversion performance of landing pages Work Environment Position based in Milan office , working with the internal marketing team • Strategic role with direct impact on company growth • Dynamic international environment focused on performance and results Application Please send: • Updated CV • Examples of campaigns managed or performance results achieved Email: recruiting@pvjets.com