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Marketing Operations Specialist

Location: Gorgonzola, Italy

Thales people architect identity management and data protection solutions at the heart of digital security. Businesses and governments rely on us to bring trust to billions of digital interactions. Our technologies and services help banks exchange funds, people cross borders, and energy become smarter. More than 30,000 organizations already rely on us to verify identities, grant access to digital services, analyze information, and encrypt data to secure the connected world.

CLOUD PROTECTION & LICENSING

Today's businesses depend on the cloud, data, and software to make decisive decisions. The most respected brands trust Thales to protect and secure access to their most sensitive information and software, whether created, shared, or stored in the cloud, data centers, devices, or networks. Our solutions enable organizations to move to the cloud securely and achieve compliance with confidence.

MISSIONS & RESPONSIBILITIES

Develop and map an understanding of the typical buying decision process and buyer’s journey map.

Contribute to the definition of differentiated and impactful Value Propositions for targeted market or offer segments.

Work with PLMs to articulate core messaging components for an offering in support of tangible differentiation.

Map the relevant part of the BL’s product & services portfolio to the needs of the segment’s customers.

Define the BL or Segment marketing action plan, including well-defined marketing objectives and action KPIs.

Contribute to effective content development in support of sales.

Execute promotional activities as described by the BL or Segment marketing plan.

Align and coordinate with Sales, Segment Marketing, and Country/Account Marketing Managers.

Track and share campaign results and lessons learned with stakeholders.

Look for relevant best practices and innovations to adjust the BL or Segment Marketing Action Plan.

DECISIONS OWNED / KEY DELIVERABLES

BL or Segment marketing action plan.

Buyer’s journey map and key personas.

Manage campaign deliveries.

Ensure consistent Brand Approach.

KEY INTERACTIONS

BL Head of Strat & Mktg

SAM / KAM, Sales Teams

BL PLMs

Segment Marketing

Digital & Content Marketing, Communication

Competitive & Market Intelligence

Account Marketing

SKILLS & EXPERIENCE REQUIRED

Ability to write a messaging map and a content brief.

Overall campaign management (targeting, building, launching & reporting).

Strong communication skills.

Creative, dynamic, and autonomous.

Curiosity and method to understand the target market.

KPIs

Market or Value share on targeted segments.

Individual campaign success based on campaign KPIs.

At Thales, we provide CAREERS and not just jobs. With 80,000 employees in 68 countries, our mobility policy enables thousands to develop their careers at home and abroad. Embracing flexibility is a smarter way of working. Great journeys start here, apply now!

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