descrizione del lavoro

Media PlannerCompany DescriptionNew behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether we are talking about physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of the journey when contact is made and a relationship is established between the brand and the consumer.At Retex S.p.A. Società Benefit, we encourage changes, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business means comprehending the cognitive processes underlying purchasing behaviors, being able to read social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.Building the future of Retail is the goal that constantly guides our actions.Our Retail world focuses mainly on three industries:Fashion Luxury, Consumer Retail Food Service, Direct to ConsumerRetex’s industries intersect with its practices:TechDigital Business PerformanceMarketing CommunicationService OperationsPositionIf you are passionate about the digital media landscape and eager to shape brand media strategies, this is the perfect fit! We have an exciting opportunity to join the Media Team in Connexia, the Marketing Communication brand of Retex, and as our new Media Planner you will be at the forefront of designing and implementing effective online brand strategies. Your role will be pivotal in optimizing media campaigns and driving performance, ensuring our clients' presence is impactful and resonant.The role you will play:Campaign Planning Management: You will manage and optimize media budget campaigns for different goals and industries. You will manage various platforms (ie Google Ads, Meta Ads, and TikTok), your expertise in other platforms (ie programmatic-affiliation-retargeting) will be crucial in maximizing campaign effectiveness.Performance Monitoring: Setting and monitoring KPIs will be a core aspect of your role. You will present and discuss results with stakeholders, providing clear and actionable insights to drive decision-making.Data Analysis and Insights: You will analyze media reports to identify results and trends, using your insights to inform and enhance media strategies. Your keen analytical skills will guide the optimization of campaigns, ensuring they meet visibility and performance KPIs.Collaborative Spirit: Working closely with cross-functional teams, you will ensure smooth operations and effective communication. Your ability to articulate digital insights will empower management to make informed decisions.RequirementsYou may not have all of these, but we believe you would excel in this role with these characteristics!Educational and Professional Mastery: with at least 1 to 2 years of experience in online campaign planning and budget management, you bring a solid foundation to our team. Knowledge of Google ads, Meta and the Office package will enhance your ability to deliver results.Technical Fluency: familiarity with data visualization tools like Google Data Studio and media stacks such as Google Marketing Platform will be advantageous, allowing you to present digital KPIs effectively.Interpersonal Savvy: your excellent communication skills, both verbal and written, in Italian and English, will enable you to collaborate effectively with various stakeholders, ensuring insights are shared and understood.Initiative and Organization: with strong problem-solving skills and a proactive attitude, you will thrive in our dynamic environment, managing multiple tasks with precision and efficiency.Linguistic Agility: proficiency in Italian and English will help you contribute to our diverse and inclusive workplace.Other InformationYour Journey in Retex: Our team comprises a wide range of skills and experiences: we constantly encourage all our professionals and collaborators to explore new opportunities for growth and development.We believe that promoting an environment where individuals can experiment and expand their horizons not only increases personal satisfaction but also strengthens our collective success.Retex celebrates diversity and inclusion and is proud to be a Società Benefit and a workplace that offers equal opportunities, where every individual is a valued member. #J-18808-Ljbffr