descrizione del lavoro

Key objectives:

• Develop a framework to deliver multi-year accretive price strategy across Bacardi products capturing market trends, market situation and external environment.
• Deliver framework, guidelines and execution of best practice promotional optimisation across brand and channel to deliver optimal value.
• Develop improved ROI framework to be adopted in each channel through identifying optimal pack price architecture for the short and mid-term.
• Evaluate, design and implement a framework that optimises gross to net terms across each channel by identifying working and non-working funds.
• Responsible for inter-company and inter-channel net price defensibility.
• Lead and mentor the team to ensure all reporting requirements are delivered in full and on time.
• Identify tools by brands to ensure that our brands remain profitable for the customer and Bacardi.
• Create a codified way of working “RGM heartbeat” in Italy that ensures that we are able to continue to improve on all key metrics and support the European RGM Director to build a replicable model which can be adopted across Europe.
• Identify and support the delivery of key customer deliverables, working with Sales Directors and supporting them to create a solid plan for the next year to deliver pricing growth.

Lead strategy and approach & Drive results & excellence in execution

• Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives.
• Challenge the organization ensuring our channel strategies lead to continuous brand-pack-channel mix optimization in order to drive NSV and GP per case.
• Apply the frameworks and capability to manage and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources.
• Apply frameworks to measure and continuously improve promotional investment ROI across markets.
• Together with the European Pricing team, ensure adherence to minimum pricing to support global price growth.
• Create a trade terms framework which drives trade spend transparency and optimization, and enables the commercialization of our Category Pricing strategies.

Develop talent and capability

• Together with Commercial Development, support embedding the RGM capabilities to build the organization’s capacity to deliver year on year value growth.
• Build a learning organization by contributing to a “share, steal and reapply” culture that systematically builds a hub database of RGM best practices.
• Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
• Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working.
• Ensure implementation of learning and development plans and sustained learning.
• Develop RGM team and make sure that Italy / South Cluster is a source of best practices for Europe.