pstrongRoles Responsibilities /strong /pp1. Strategy Development /pp- Develop and implement a comprehensive strategy tailored to each social platform. /pp- Develop and execute KOL marketing campaigns to support product launches, brand awareness, and user acquisition goals. /pp- Drive brand storytelling, product launches, and campaigns tailored to different consumer segments. /pp- Conduct competitor analysis and research emerging platforms and trends to keep the brand ahead of the curve. /ppbr/pp2.Content Creation Management: /pp- Lead content planning and calendar management, ensuring a mix of product-led, brand-led, Kol-lead, and community-driven content. /pp- Oversee the production of high-quality, platform-specific creatives. /pp- Collaborate with the creative team to design content that resonates with the target audience. /pp3.Performance Analytics /pp- Track and analyze the performance of social KOL campaigns, leveraging data to optimize content and strategy. /pp4.Collaboration /pp- Work closely with cross-functional teams, including product, brand, and growth marketing, to align social media efforts with overall business goals. /pp- Identify, evaluate, and build relationships with relevant, content creators, and external agencies to amplify brand reach and engagement. /pp5.Support Community Management /pp- Monitor, respond to, and engage with followers to foster a strong online community. /ppbr/ppstrongQualification /strong /pp-5+ years of experience in Social media KOL strategy in consumer electronics industry. /pp- Strong understanding of major social platforms (TikTok, Instagram, YouTube, etc.) and their influencer ecosystems. /pp- Exceptional communication, storytelling, and copywriting skills. /pp- Proven track record of managing successful KOL campaigns from start to finish. /pp- Ability to manage multiple projects in a fast-paced environment. /pulli- Familiarity with performance marketing and digital advertising is a plus. /li /ulp-English is required /p
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